Looking for a fresh way to promote your brand?
How about a shipping container?
It probably isn’t something you’ve considered before. But shipping containers are the perfect blank canvas for a large format advertisement and an incredibly easy way to create a big impact.
Take, for example, the latest marketing campaign by Louis Vuitton.
The pandemic has brought most of the fashion industry’s promotional activities to a standstill. And so, to showcase their Men’s Spring/Summer 2021 collection, the brand decided to try something new – a striking exhibition of bright red shipping containers, emblazoned with the LV logo.
These ‘designer’ containers have travelled the world over the last few months, touching down in Paris, Tokyo, Shanghai, Miami, Atlanta, and Mexico – and it’s fair to say, they’ve certainly created a buzz about the collection. The brand has also set up a container-themed store in Beverley Hills and, now the roadshow has ended, it’s possible to buy one of the containers for around $100,000.
Shipping container advertising may be an unconventional method – but it works. And here we take a look at just a few of the reasons why you should consider it for your 2021 marketing campaign.
3 benefits of using a shipping container for advertisement
Increased exposure
Shipping containers offer an easy way to place an oversized advert, where you need it the most.
Unlike traditional billboards, which are often restricted to remote roadside locations, a shipping container advert can be placed in a busy area – perhaps on your business’ site, or somewhere that your customers visit frequently. And unlike a TV or radio advert, they’re impossible to turn off.
Due to their size, they offer a significant level of exposure – particularly if you stack several 40ft containers together. And they can be used as a one-time element for a special event or promotion or as part of a long-term marketing plan. Either way, passers-by will be compelled to look at the huge advertisement, taking in the information and increasing their awareness of your brand.
Customisable
Whether you’d like something subtle and understated or striking and bold, shipping containers are very easy to customise and can be painted with pretty much any design you have in mind.
You could choose a colour from the RAL colour chart or, to help improve brand recognition, stick to your usual company shades. Perhaps add your company’s logo or slogan? Or include an image of the products you wish to promote? The possibilities are endless. And if you wish to re-purpose the container for future marketing campaigns, they can be easily repainted with a new design.
Cost-effectiveness
Whilst traditional large format advertising (such as a billboard) can prove quite expensive over time, shipping containers offer a relatively low-cost alternative. This is especially true if you choose to buy a second-hand or used shipping container and have it professionally converted.
The container is yours to keep. And as it’s an inherently strong and durable structure, it’s guaranteed to last for a very long time. If you wish, it could stay in your chosen location for 20 years or more – making a lasting impression on your customers and offering excellent value for your money.
Find out more about shipping container marketing
If you’re interested in this novel marketing idea – and would like to create a shipping container advertisement for your business – please don’t hesitate to get in touch. Here at Gap Containers, not only do we sell new and used shipping containers, we’re also UK leading specialists in shipping container conversions and offer a professional yet affordable container painting service.
We can help to create an effective large format advertisement for your business and we’re always excited by the prospect of a new project. So, why not get in touch and tell us about your design idea? To chat with a member of the team, simply give us a call on 0870 240 9405. Or if you prefer, send an email to sales@gapcontainers.co.uk and we’ll get back to you as soon as possible.
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